Fortress view to Harbour Hvar Croatia
As a Greek colony, the island was known as Pharos 'lighthouse'. The Greek poet Apollonius of Rhodes referred to the island as "Piteyeia" in the 3rd century BC, a name derived either from the Greek word "pitys", meaning spruce, or from the ancient Illyrian village of Pitve in the central part of the island.
Under the Roman rule (in the province of Dalmatia), it was known as Pharia and later Fara.
In the early Middle Ages, Slavs settled the island and named it Hvar, replacing the consonant "f" with old Slavic consonant "hv".